tag:blogger.com,1999:blog-709106806146552376.post2179305080172256636..comments2019-12-26T07:40:56.071+00:00Comments on A Few Kind Words: Cherish the storiesJamie Jaunceyhttp://www.blogger.com/profile/10487256106040012552noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-709106806146552376.post-7765378028663691482009-09-19T14:02:13.511+01:002009-09-19T14:02:13.511+01:00You echo my thoughts on stories. Sales for instanc...You echo my thoughts on stories. Sales for instance, everyone is selling something from charities to investment banks. After doing it for a long time, the penny fell,<br />what it comes down to is telling a story.<br /> <br />You can tell an interesting story or a boring one, the better your story, the better your chances. Whether you are selling widgets or an Airbus, it’s the story.<br /> <br />Of course there are ‘facts’ – price, competition and the rest of it - your story is how you make use of them. Forget advertising, the ‘hard sell’, or going to the latest guru’s packed conference at the Albert Hall, telling you how to ‘close that sale’.<br /> <br />Half your story doesn’t even have to be about what you are selling. If in Venezuela, Kenya or Abu Dhabi, I talk and ask about what’s going on there. Your story can go on for years of visits and telling, then out of the blue comes a call ‘About your service, how much did you say…?’<br /> <br />Why the call ? Because they remembered you. Why ? Because you told a good story.Peter Monronoreply@blogger.com